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10 / B. Rhetoric iconic photojournalism

could be considered that the use of rhetorical figures , as originally stated in Chapter 10 - is uniquely your own graphics creation, especially advertising, but it is not. It can be shown that is also present in reality and that we can see in photojournalism (photography press). We have made
exerted a group of students, who have given the "initial matrix" and asked them that creates the conditions for the various rhetorical figures and photographs, making only exceptionally a technical treatment of the photo. We report the result. Matrix

situation corresponds to a traffic accident in which a cyclist is hit by a car. To get to the various figures is considered that the event takes place over time, with a before, during and after moments that could form the basis of the different figures.

MATRIX components are:

• the main subject: the cyclist
• other variants, which are associated iconemas, "prancing vehicle, the vehicle of the injured (bicycle), observers, ambulance, etc..

(No need to "support" in this case, since the object is visible and independent existence.)

rhetorical Development


The following pages present the inventory of "figures of speech" that could be built, starting here with the series A, ie union figures. Unions


A1. Repeat (Images in mirror may be several injured cyclists)



A3. Accumulation (addition of observers)
(continue)